How we are empowering women -our story.
Unlike most companies, our story didn’t start with a product. Our founder El recognised the barriers faced by many women who have to go for potentially lifesaving diagnostic procedures, after experiencing a horrible and degrading experience herself from initial screening and treatment. So, she decided to make a change and Equalita Healthcare was created with the one goal, to improve privacy and safeguarding, lessen health inequalities and reduce barriers to attendance.
Our strongest asset is a shared vision and the determination to achieve it. We want to empower women, so they have a say in their healthcare. There’s no doubt the smear test has a bad reputation - and the word "smear" doesn't exactly sell the procedure. Nearly 80% of those that miss their appointment do so because of embarrassment or they’re worried that it might hurt.
We’ve heard stories from all over the country about how embarrassed and undignified women have felt when they’ve been asked to strip naked from the waist down to have their smear test. We really believe that this is not okay anymore and we want to make a change. Culture, religion, or a history of sexual abuse can also make it difficult for a woman, or person with a cervix, to have the test. The trousers became a reality with the help of the amazing gynaecological team at Diana, The Princess of Wales Hospital, North Lincolnshire and Goole Hospitals NHS FT, where the initial prototypes were trialled.
They have been designed to make you feel comfortable and in control.
We are Loved By our WOMEN
What do you say?
-Jasmin H.
-Consultant - Obstetrics and Gynaecology.
How will make
a difference?
Boost confidence
Make you feel empowered and in control. Has been described as a ‘game changer’ for women.
Clinically tested
Developed and tested in hospitals and GP surgeries, the trousers won’t let you down.
Comfortable
The material is strong and soft for contact with skin and intimate areas.